Identity is everything. Amid the FrightFests and Grimmfests, the Mayhems and the Celluloid Screams, the Fractured Visions, Abertoirs and Cine-Excesses, it is hard for a new genre festival to carve out its own niche: to jump out when least expected and grab the attention. The Soho Horror Film Festival is ‘amateur’ in the true sense…